Superior Car Clinic – Online Marketing

“Superior Car Clinic” is a vehicle repair center, based in the Eastrand of Johnnesburg.

While the website, based on the Open Source Content Management Software Joomla, was designed and developed by an other agency than us, basic SEO requirements were totally neglected. The website had failed to feature on Google and other major search engines.

Furthermore, the client had commissioned online marketing services to handle their Google AdWords campaign. Although equipped with a substantial budget, their SEM campaigns failed to gain significant traction. It was later discovered, that a lot of money was wasted on irrelevant keywords, which were too broadly defined with regards to the services offered by the client.

After a year of very limited traction, “Hilbrig Internet Services” was eventually mandated to handle the Online Marketing for “Superior Car Clinic”. We have since been able to take an holistic approach to the  Search Engine Optimization (SEO) and Search Engine Marketing (SEM), as well as Social Media requirements of Superior Car Clinic. While it was decided to keep the current website, basic fixes with regards to the URL structure of the website and SEO requirements were implemented. This would allow the website to feature in all the major search engines.

In addition, we have made the “Superior Car Clinic” website mobile responsive. Thus, increasing usability on mobile devices and complying with the latest SEO requirements implemented by Google in April 2015.

Additional work undertaken included:

• Comprehensive SEO Strategy Session
• Onsite Audit
• Keyword Analysis
• Google Places Listing / Optimization
• XML Sitemap
• A/B Testing
• Implementation of various Landing Page in line with services supplied by the client
• Monthly Stats and Analytics Reports
• Copy Writing
• Content Improvements
• Photoshoot
• Pictures / Images Edetitng
• Facebook Page
• Manual quality back link building
• Google AdWords Campaign Management
• Webhosting

Planned Future Improvements:

• Facebook Retargeting Campaigns
• Customer Rating Strategy
• Email-Communication  and Email-Marketing

Improvements made to the website and the online marketing strategy, have since resulted in an increase of over 40% in monthly turnover for the client.

Client: Superior Car Clinic (Pty) Ltd
Project Completion: ongoing
Live-Webseite: www.superiorcarclinic.co.za

Categories: SEM / SEO, Web Design